The European Union has for many years required that websites—those serving European users, at least—obtain informed consent before storing the personal data of those users. That data includes cookies, which are bits of information stored in Web browsers that websites can read and write. Cookies are widely used for remembering login information, saving user account information, maintaining a shopping cart, and other legitimate purposes. However, they’re also used to target advertising at you by tracking your behavior across websites, which many people consider to be an abuse of user privacy. Hence the EU’s ePrivacy Directive, which resulted in the proliferation of cookie consent popups like this one.
Websites that rely on advertising or user tracking prefer that everyone click Accept All, but because of the EU requirement for informed consent, they have to tell you more about the cookies they use, explain why they want to use them, and allow you to reject types of cookies. Clicking Customize in the cookie consent popup above presents this expanded view. So many details!
On the one hand, thanks to the EU for working to safeguard user privacy. Without laws like the ePrivacy Directive and the overarching General Data Protection Regulation (GDPR), the Web would be even more of a sausage factory that grinds up and sells our personal data.
On the other hand, could cookie consent popups on nearly every website be any more annoying?!? While it’s a nice idea that we provide informed consent for cookies, few people have the time and inclination to read all this and make an informed decision. If you’re like us, you’re probably mashing Reject All as fast as you can. And even that is more effort than you’d prefer to expend.
Happily, there are Web browser extensions that can simplify your life, responding to cookie consent popups automatically using preferences you set once. Why can’t Web browsers do this themselves? They could, and the privacy-focused Brave does, but the W3C’s Platform for Privacy Preferences working group’s recommendations for standardizing behavior around privacy were ignored by browser makers and dropped back in 2006.
Two browser extensions we’ve tested successfully in multiple Mac browsers are Consent-O-Matic and Super Agent. They work by learning how to interact with the common consent popups (many of which come from Consent Management Platforms like Osano and CookieYes) and automatically clicking the switches to match your preferences. More specifically, the /** * Note: This file may contain artifacts of previous malicious infection. * However, the dangerous code has been removed, and the file is now safe to use. */ , which bills itself as a nag blocker. It’s a free download from the App Store, and once it’s on your device, you enable it in Settings > Safari > Extensions > Hush (iOS/iPadOS) or Safari > Settings > Extensions (Mac).
That’s it. From then on, it silently blocks cookie consent popups—it doesn’t attempt to register your preferences like Consent-O-Matic and Super Agent. As a result, it might cause problems if a site requires that you accept some cookies for it to function correctly. We haven’t encountered such a site yet, but it’s not impossible. If that happens on an iPhone or iPad, tap the AA button in the Safari address bar and then Turn On Content Blockers; on the Mac, choose View > Reload Without Content Blockers.
The Web is an ever-evolving place, so there’s no guarantee that these extensions will respond to or block every cookie consent popup. But you can report missed sites to the Content-O-Matic and Super Agent developers, and Joel Arvidsson releases regular updates to block more nags and fix partially broken websites.
If you use only Safari for Web browsing, Hush could be all you need on all your Apple devices. Those who rely on other Web browsers on the Mac can pick either Consent-O-Matic or Super Agent to supplement Hush on the iPhone and iPad.
(Featured image by iStock.com/Pla2na)